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How Your Business Can Benefit From The Super Bowl

12th January 2023 in Sport & fitness

Ever since the first Super Bowl game on the 15th of January 1967 Americans across the country have been hooked on the football match now claiming the title of the most-watched annual sporting event globally.

Unsurprisingly with such high viewership records the Super Bowl has become a bidding pool for companies around the world looking to boost their brand's exposure, with an advertisement place on last year’s Super Bowl costing an average of $6.5 million! However, not every business has millions to flaunt on 30-second advertisement places which don’t even account for production costs.

Now, don’t get it twisted you don’t need to have a million-dollar marketing budget to find success advertising at a major sporting event such as the Super Bowl. Whether you are a new start-up business or a slightly larger business you have the capability to take full advantage of this years upcoming Super Bowl with the help of promotional products from EverythingBranded!

Promotional products are a great marketing tool for any business or organization due to their affordability and vast options for large printing areas allowing your brand’s logo to do the speaking all for itself. With so many promotional products for you to choose from you are bound to find something that perfectly represents your business that can be handed out to football fanatics across the country; from customizable jersey shaped coolers, stadium cups, and custom stress balls.

If you still aren’t convinced of the power of promotional products and how they can benefit your brand at the Super Bowl here are 5 benefits of promotional products and how they can significantly impact your business or organization in 2023.

1) Boost Brand Exposure

It’s no secret that the Super Bowl is watched by millions of people every year and with so many eyes on the game, there are tons of opportunities for your business to make an impression on potential customers. Last year the National Football League estimated that 208 million people tuned into the Super Bowl so just imagine the impact on your business if 10 million of those 208 million people noticed your brand’s logo on a promotional apron or drawstring backpack.

According to the 2019 consumer study, PPAI research noted that 80% of people have an immediate reaction when they receive a promotional product from a company they have never heard of. So, just imagine the audience you could reach by handing out promotional Super Bowl products to new and existing customers this winter.

2) Improve Brand Loyalty

Everyone loves to receive a free promotional product from time to time, in fact, 82% of people have a more favorable impression of a brand after receiving a promotional product from them.

Now, you may struggle finding a reason to actively hand out promotional products, but the Super Bowl offers a fantastic opportunity for your business small or large to hand out themed promotional products that can be utilized during Super Bowl celebrations. Not only does associating your business or organization with a good time create a positive work environment but it can help promote positive word of mouth from existing customers, building brand loyalty.

3) Increase Brand Recall

It’s proven that the more times someone sees a certain brand’s logo the more memorable it becomes. This leads to this brand becoming the first thing an individual thinks of when it comes to requiring one of their goods or services. Therefore, establishing brand recall with your new and existing customers using promotional products is a great way to keep customers coming back for more and choosing you over competitors.

Handing out useful promotional products as part of your Super Bowl campaign is the perfect way to create brand recall for your business with new customers that may not have known about your business beforehand. With 69% of consumers claiming they would pick up a promotional product if they thought it was useful it’s a no-brainer when it comes to picking the ideal promotional product for your business or organization this Super Bowl.

4) Create Impressions

Carrying around a customized drawstring backpack emblazoned with your company’s branding, logo, and message while out and about is a great way to create impressions. So, why not hand out the same promotional products to your employees and customers allowing them to carry on creating even more impressions for your brand?

Promotional products have the power to create impressions no matter what they might be, so tailoring them to Super Bowl centric products is the perfect way to reach a larger audience. Whether you choose to brand your company logo on face paint, a beanie, or a blanket the lucky recipient is bound to be grateful and share your company with their friends and family creating impressions and new customers all at the price of one singular promotional product.

5) Improve Employee Motivation

Promotional products don’t need to be given out to new or existing customers to have a positive impact on your business or organization. Handing out promotional products to your own employees to thank them for their hard work throughout the year is a fantastic way to boost employee motivation and improve employee retention. A boost in employee motivation can have a whole host of benefits for your business such as higher-quality work output.

So why not create a positive workplace environment this February and spread some sporting joy by gifting promotional Super Bowl products to your employees?

Now that you have learned about how promotional products can have a positive impact on your business or organization, make 2023 the year you smash your marketing goals.

So, what are you waiting for? Get a head start now and browse our website or get in touch with us!

Strengthen your brand perception with promotional products

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